Hot on the heels of the popular Ale and Afternoon Tea trails, a new guide designed to inspire visitors to tuck into Yorkshire’s famous fish and chips has been backed by a Whitby restaurant.
The new Welcome to Yorkshire campaign capitalises on the county’s world-renowned fish and chips and features a trail highlighting a variety of restaurants and take-aways across the county, from the coast to inland cities and towns.
It’s been a good year for the food – July saw a Guinness World Record return back to the UK from America when the Wensleydale Heifer created the world’s largest portion of fish and chips weighing a whopping 101lbs.
Gary Verity, Chief Executive of Welcome to Yorkshire, said: “Our previous trails, based around ale and afternoon tea, have proved popular and show a different side to our great county for visitors to explore, experience and enjoy.
“This new trail not only promotes those that feature, but the whole of the fish and chips industry across Yorkshire.
“We hope it will encourage more tourists to pop into a nearby chippie and enjoy a real taste of Yorkshire.”
Green’s Restaurant in Whitby is supporting the new trail and owner Rob Green said: “Fish and chips are a great tradition here in Yorkshire and our county serves up some of the best in the country.
“We’re passionate about food, which is why we’re supporting this new trail – and hope it helps raise the profile of this great British dish and Yorkshire as a fantastic destination for food lovers.”
The trail is part of the wider Delicious campaign being run by Welcome to Yorkshire to promote different food and drink across the county.
The fish and chip trails are available from Welcome to Yorkshire, Tourist Information Centres, festivals, hotels and attractions.
To find out more about the different delicious trails see www.yorkshire.com/delicious