A splashing time was had by all as people took the plunge for the annual Boxing Day dip on Whitby beach.
It has been going for over 40 years and is almost as much a tradition as a turkey dinner.
More than 150 dippers jumped into the North Sea, with participants donning Santa outfits, fancy dress costumes and many much less.
With favourable tide times it meant crowds could watch the fun from the beach, while hundreds more lined the West Pier, the Battery Parade and the West Cliff.
The dip, organised by Whitby Lions, started with just a handful of hardy souls all those years ago but now attracts people from far and wide.
It is also one of the Lions’ most popular and successful fundraising events, making thousands of pounds for charities and local good causes.
Among those taking part this year were 26 members of the Randell family and Jude Knight, the Aelfleda terrace resident who lost her home of 26 years when landslips deemed it unsafe and condemned it to demolition.
Matt Randell was a popular pub landlord and ran The Ship after many years working at the Little Angel. He died earlier this year of Crohn’s disease, aged just 32.
His uncle Terry told the Gazette: “The money raised will be for research into Crohn’s. It is hard for us to be here today but Jude Knight, who lost her house, is here dressed as a little angel.
“The last time we did the dip Matt was working at the Little A and we were all dressed like that.
“And to see her was a joy after all that she has been through. And after all that we have been through ee can still do this as a family, his smile is with us always.”
Chris Lawson, from the Lions said: “It was a success. There was a lot of people that turned out.
“I think it is good in this financial climate that people are so generous and we would like to thank the town for that generosity and for helping us.”
It is expected to be another week before the total sum raised is calculated.