Businesses in Whitby are being encouraged to ‘go blue’ for the Tour de Yorkshire.
With the race coming to the town on Friday May 1, local people are being urged to make sure the riders get a startling welcome.
Organisers want to recreate the spirit of the Tour de France when bikes were painted yellow and put outside homes and businesses.
Janet Deacon, Area Director for Welcome to Yorkshire, said: “We are encouraging as many local community groups, parish and town councils to really get behind the Tour de Yorkshire by displaying officially branded bunting, painting bicycles in the official TDY colours, holding various community events on the run up to May and really coming up with innovative ideas across our area to showcase how engaged we all are.”
Information on how to get involved will be highlighted on the official letour.yorkshire.com website and a number of roadshows have been arranged for businesses to attend and learn how they can get involved and maximise opportunities.
All of the details are available on the website.
With the the whole county gearing up for the event, local businesses are also being invited to embrace the enthusiasm and attend a series of Tour de Yorkshire roadshows.
The roadshows, run by Welcome to Yorkshire and Scarborough Borough Council in Scarborough and Whitby, will give simple and direct information, facts and advice on how businesses can make the most of this world-class event.
They will also give advice around brand guidelines and key dos and don’ts.
The Whitby roadshows will take place at Raithwaite Hall on Wednesday February 25 and Thursday March 12, between 1.30pm and 3pm.