The Deputy Prime Minister has announced Yorkshire will get £800, 000 to promote the Tour de Yorkshire which passes through Whitby and the Esk Valley in its opening stage.
The cycling event takes place between Friday May 1 and Sunday May 3 and follows on from the huge success of Yorkshire playing host to the Grand depart of the Tour de France last year.
A total of £300,000 of funding will be invested by Welcome to Yorkshire on international marketing to promote the Tour de Yorkshire and the region generally to overseas tourists.
Nick Clegg also announced £500,000 to improve cycling facilities in Yorkshire.
The investment will contribute to constructing a number of cycle circuits across the county.
Every year each circuit will support 10,000 competitive and recreational cyclists who want to take part in the sport away from traffic, with access to the best support facilities.
The move will provide sites that will help increase cycling participation in the region as well as help train new talent.
The announcement is in stark contrast to the announcement of the Tour de France, when Yorkshire authorities had to effectively take a begging bowl to Westminster.
Mr Clegg said: “Yorkshire wore the yellow jersey with pride last year, with an incredible staging of the Tour de France Grand Depart.
“The Tour de Yorkshire this summer is the perfect opportunity to build on this lasting legacy, attracting visitors again, which in turn will boost business in the region.”
Minister for Sport Helen Grant said: “British Cycling has been a great success story in recent years and I want the sport to continue to grow at all levels.
“This funding will not only strengthen cycling in Yorkshire but also promote the area to tourists through the first Tour de Yorkshire this Spring.”
Yorkshire’s local economy benefitted to the tune of over £100 million when it hosted the Tour de France Grand Depart last year. Organisers, Amaury Sport Organisation (ASO), were so impressed with Yorkshire’s role in staging it that they agreed to a new international road race this year with Welcome to Yorkshire.