People in China will soon know Whitby by a different name.
Vampire Town (Xi Xue Gui Xiao Zhen), Twilight Town (Mu Guang Zhi Cheng) and “Hui Te Bai” which sounds like the Chinese pronunciation of Whitby and means ‘this town has picturesque scenery’ are three possible suggestions put forward by the Chinese public for VisitBritain’s “Great Names for Great Britain” campaign.
China is now the world’s largest outbound market, with 196,000 visits to Britain in 2013 and around £500 million being spent during their time in the UK.
But now VisitBritain has ambitious plans to double the value of that market by 2020 and to ensure that growth is spread across the nations and regions.
It is working with groups such as Welcome to Yorkshire to decide on the preferred name in Mandarin to promote Whitby in China.So far, Hui Te Bai is leading with 1,805 votes.
The promotion coincided with Chinese New Year yesterday. People in this year are said to be peaceful, helpful and trusting and it is the Year of the Sheep, said to be filled with promise and prosperity.