Could Whitby be the new music capital of the UK?
Over the next month, the town plays host to no fewer than five music events.
They feature music from the 40s to the present and cover a variety of styles.
There is a soulful start to the music extravaganza which swings into action later today (Friday) with the Whitby Motown weekend.
Two rooms at Whitby Pavilion will be playing Motown classics, the hit soul of the 1960s and 1980s and a second room is dedicated to Northern Soul.
It sets things up nicely for a tribute to the decade that really changed music.
The increasingly popular Whitby 60s Festival weekend sees out September.
With 20 acts and five shows over three days the swinging sixties is relived for the eight years since the festival was founded in 2006.
Next month sees Whitby Blues festival, the wartime weekend which evokes blitz spirit, dancing on the platforms at railway stations and sweet tea dances and the phenomenon that is the Musicport festival.
Whitby is going to be making the most of the festival’s return to the town with acts such as Idlewild and flamboyant rock legend Arthur Brown who was born in Whitby some 72 years ago.
In addition to this the town has just been alive with the sounds of the folk festival which is in its 40th year and of course the hugely popular Whitby Goth Weekend started out as a group of friends watching a few bands in the local pubs.
So what makes Whitby put the popular into pop music?
Jim McLaughlin from Musicport said: “People love the place, it is small enough for everything to be walkable and the venues are quirky and adaptable. As a town, Whitby has cultural significance which adds weight to any event that happens here.”