Fish lovers and members of the Whitby fishing industry are being urged to get on board with a campaign designed to champion the diversity and sustainability of many species landed by the UK fishing fleet in a week-long Twitter campaign.
The initiative, dubbed #CatchOfTheDay, is being launched by the National Federation of Fishermen’s Organisations (NFFO), the body which represents fishermen’s groups, individual fishermen and producer organisations in England, Wales and Northern Ireland.
Running from Monday (16 March) until Friday (20 March), the campaign will encourage people to share photos and videos which either represent their involvement in the industry, or celebrate the fantastic variety of sustainable fish now available to UK consumers.
Throughout the week members of the UK fishing industry including those in Whitby – including fishermen, retailers and processors – as well as chefs, restaurateurs and members of the public will be encouraged to share their love of sustainable fish through photos or videos using the hashtag #CatchofTheDay.
Whitby is known for fish and is home to some of the largest fish suppliers as well as some of the finest fish and chip cafes and restaurants.
Quayside say that as a local, family business, we recognise that it is important to be sustainable for the long term. In 2013, Quayside was the first fish and chip restaurant in Yorkshire to become MSC Certified.
The MSC (Marine Stewardship Council) works with fisheries, retailers and governments to transform the world’s seafood markets by setting and maintaining the standards for sustainable fishing, traceability and promoting sustainable fishing practices.
It is great to see other businesses in the town, such as Dennis Crooks Fish Merchants, who also recognise the importance of sustainability, so that Whitby can continue to be nationally recognised for its fish and chips and associated industries.’
Arnold Locker, managing director of Lockers Fish, said: “As two local businesses working closely with the NFFO and champion sustainable fishing, we, along with our partners at the Magpie Cafe, in Whitby are proud to be supporting the campaign.
“Throughout the week, they we will be tweeting photos of our catch and the journey they take from the sea to the plate.
We will also be showcasing the variety of species we catch from UK waters and the processes involved in bringing the freshest fish back to Whitby.”
Hadleys Fish and Chips were voted by readers of the Whitby Gazette as Whitby’s best in 2014/2015.
The business was started by Alan Hadley in 1937 so they have over 75 years experience in the trade.
They use British potatoes, MSC Fish and fry in traditional beef dripping to produce their appetising fish and chips.
Served with their home-cooked mushy peas and home-made tartare sauce this is the finest way to enjoy fish and chips in Whitby. With cod, haddock, plaice and lemon sole available on their menu as well as monkfish, halibut, hake, ling, skate, pollock and woof appearing on their specials board, there is something for everyone at Hadley’s. So whether you prefer your fish and chips with a bottle of wine, a pint of ale or a cup of tea be sure to give them a visit.
Sandgate Seafoods sell a wide range of seafood and fresh fish. They specialise in crab and lobster products and obtain their seafood all year round from the local fishing fleet.
Sandgate pride themselves on their reputation of being the number one retailer of seafood in the area and successfully combining the old traditional fish mongers with a modern day business.
Their selection of seafood is bound to tempt and satisfy the older fish eating generation as well as those who haven’t tried seafood before.
Whitby Seafish is based in Staithes. All of their prime fish is sourced from the North East Coast, without exception, namely Whitby and Scarborough Fish Quays.
The boats are at sea for three days at the most, more usually 24 hours depending on the weather.
The quality is excellent, and the variety surprising; Halibut, Turbot, Sea bass, Squid, Dover sole, Lemon Sole, Red Mullet, Gurnard, Skate, Monkfish and John Dory’s all landed frequently, as well as the cod and haddock you would expect.
They buy direct from Staithes fishermen who still use the traditional methods and are only at sea for a matter of hours, this freshness combined with the traditional methods provides truly exceptional quality.
The Federation is urging people to tweet now with the hashtag #CatchofTheDay in preparation of the week and spread word of the event.
Tony Delahunty, Chairman of the NFFO, said: “The idea behind #CatchOfTheDay is to give individuals the opportunity to recognise the fishing industry and its contribution to UK life through one simple tweet.”
To get involved in #CatchofTheDay, tweet your photos with the hashtag during March 16 to 20.