The Royal National Lifeboat Institution (RNLI) has today been announced as the official charity of the second Tour de Yorkshire cycle race.
All money raised through the partnership with the Tour de Yorkshire, which runs from April 29 to May 1, will be re-invested into RNLI activity in Yorkshire. With nine RNLI lifeboat stations in Yorkshire, volunteer crews from these lifeboat stations rescued 275 people in 2014.
The RNLI’s activity benefits communities around the UK and Ireland, and most recently the RNLI Flood Rescue Team helped more than 300 people over a three day deployment during flooding in Cumbria.
Sir Gary Verity, Chief Executive of Welcome to Yorkshire said: “We are very excited to be partnering up with the RNLI for this year’s Tour de Yorkshire. The RNLI provides life-saving services across Yorkshire and the UK and we know that many race spectators will have come across their work or may even be RNLI volunteers themselves.
“The race provides a great platform for the RNLI to fundraise and to raise awareness and we will be supporting them wholeheartedly over the next few months.”
Amateur cyclists who enter the Maserati Tour de Yorkshire Ride, which is taking place on Sunday May 1, will have the option to raise money for the RNLI when they register.
Leesa Harwood, RNLI Community Lifesaving and Fundraising Director, said: "We are delighted to have been chosen as the official charity for the 2016 Tour de Yorkshire. The event takes place over the same weekend as the RNLI’s national fundraising campaign, Mayday, and will enable us to raise vital funds to save lives at sea.
“The RNLI relies on voluntary donations and without our supporters we simply wouldn’t be able to provide crews with the equipment and training they need, or fund our safety programmes to help educate children and adults alike about how to keep out of danger at the coast and on inland waterways.”
The RNLI was chosen as the official charity for the Tour de Yorkshire 2016 following a call for bids from interested charities. The charity was selected by the Welcome to Yorkshire Board.