Whitby and District’s most recent Poppy Appeal has raised more than £22,000 for serving and ex-army, navy and air force personnel and their families.
The total generated, which fundraisers say will continue to grow between now and the end of the appeal period on September 30, is £4,000 up on last year.
Organiser Joe Wells said: “I am delighted with the fantastic total that we have managed to accumulate.
“This could not have been achieved without the generosity of the people of the town, visitors , and the hours of hard work from our volunteers. Well done Whitby.”
Mr Wells believes that the increased amount raised can be attributed to 2014 being the 100th anniversary of the outbreak of World War One.
“I’m not surprised that we’ve ended up raising more this year,” he added.
“The centenary of the beginning of World War One meant that there was increased awareness and people have made more of an effort.
“We were up at Sainsbury’s collecting for two whole weeks rather than the usual one.
“I also know that a lot more poppy wreaths have been sold locally this year. These things all add up.”
Organisers of the appeal have also made an effort to involve more young people in this latest campaign.
Artwork featuring poppies created by pupils at Stakesby Community Primary School went on display at Sainsbury’s and educational packs containing stationery and equipment were distributed among schools in the local area.