A new five-year Visitor Economy Strategy for the Yorkshire coast is aimed at helping the tourism industry
Scarborough Council has started work on the development of a new Visitor Economy Strategy to promote the Yorkshire coast and its tourism businesses.
The strategy will set out the council’s vision for the visitor economy for the next five years.
It will include a practical marketing and development plan with targeted activities focused on each destination within the borough.
The plan will also cover the additional support needed to help the tourism industry recover from the devastating effects of the coronavirus pandemic.
The council is at the beginning of the strategy development and has appointed Susan Briggs from the Tourism Network to help with the work.
As part of the process, the council would like input from tourism businesses and the general public via a short online questionnaire.
The questionnaire is open until Monday August 31 and can be completed online at scarborough.gov.uk/consultation.
Cllr Liz Colling, the council’s Cabinet Member for Inclusive Growth, said: “Supporting our tourism businesses is hugely important to us and never more so than right now.
“The sector makes up a large part of our local economy so it’s crucial that we get the new strategy right and develop plans that suit the needs of the industry and promote the borough’s many wonderful assets in the best possible way.
“I encourage anyone who has an interest in a successful tourism industry on the Yorkshire coast to complete our survey.
“All views are important, whether you own or manage a business that benefits from tourism, work in the industry, are a local resident or are a visitor.”
A message from the editor
Thank you for reading this story on our website. While I have your attention, I also have an important request to make of you.
In order for us to continue to provide high quality and trusted local news on this free-to-read site, I am asking you to also please purchase a copy of our newspaper.
Our journalists are highly trained and our content is independently regulated by IPSO to some of the highest standards in the world. The dramatic events of 2020 are having a major impact on many of our local valued advertisers and consequently the advertising that we receive. We are now more reliant than ever on you helping us to provide you with news by buying a copy of our newspaper.