IT all went bananas in Whitby’s Co-op supermarket this week.
Staff donned banana outfits and gorilla suits to mark the start of Fairtrade fortnight – a project taking place in 4,000 branches across the country.
All the bananas in the store will now be Fairtrade building on the chain’s commitment to ethics.
It is 10 years since Co-op converted all of its own brand chocolate to Fairtrade and 30 million bottles of wine have been sold from the Fairtrade range.
To encourage shoppers to also make the change there 20% was slashed off the price of Fairtrade products this week and the reduction continues until 24 March.
Dennis Gilroy, Whitby branch store manager said: “It’s not every day you find a life-sized gorilla walking around your local grocery store, so hopefully our monkey business will encourage shoppers to stop and think about the global benefits of picking up Fairtrade products locally.
“We were the first retailer to introduce Fairtrade bananas to the UK, but now, as part of our wider Ethical Plan, we’re switching all our bananas to Fairtrade.”