A modelling contest with a difference is visiting Whitby Goth Weekend to try to find its next catwalk star.
And with the event becoming a showcase for all things weird and wonderful and costume genres from steam punk to Gothic Victorian – it is the perfect place to fit the brief.
Replacing the Prada with Punk, the Gucci with Goth and the Armani with Attitude, Alternative Model of the Year is not your typical beauty pageant and is searching for the nation’s most unique and outrageous individuals.
Organisers will be in Whitby tomorrow and auditions are being held at the Pavilion from 12 noon onwards.
Any age can take part and the competition is said to be the biggest of its kind in the UK, not only attracting the tattooed and body modified but has helped plus-size models overcome any stigma and has been supporting the transgender community.
Entrants will be put to the test in a series of unique photo-shoot sessions for their chance to strut their stuff on the catwalk later this year as well as winning an array of prizes which include a model agency contract, tickets to the Whitby Goth Weekend live music events, Phaze Clothing vouchers and more.
Organisers say: “We celebrate individualism and diversity in the modelling world and break down the barriers in what is otherwise a competitive industry, welcoming everyone who stands out from the crowd and not afraid to break the mould”.
The competition is one of many events lined up for Goth weekend which kicks off with live music tonight (Friday) at the Pavilion.
Making the line-up are bands Therapy, The Red Painting, Lene Lovich Band and Hands Off Gretel.
On Saturday there are stalls at the Pavilion and the Leisure Centre selling alternative clothing, accessories and in the past even Gothic chocolates and cakes.
Music continues in the evening with Wayne Hussey, Fuzzbox, Rhombus and She Made Me Do It.
On Sunday the traditional charity Goth Football Match kicks off at Whitby Town’s Turnbull ground on Upgang Lane.
The game starts at 2pm and there will be the usual Gothic sisters penalty shoot-out.
All proceeds are going to foodbank4whitby and people are also asked to bring donations of tinned and packet food as well as toiletries.
In addition, the April Goth weekend is the first major event of the year in Whitby and is a valuable source of income to pubs, and guest houses, restaurants and cafes.
Tickets for the November weekend, 4-6, are on sale now.