Giant footprints artwork etched into Whitby’s beach
Visitors to Whitby came across two giant footprints in the sand recently at the popular beach area.
The footprints – measuring 50 metres and 3.5 metres long – had been etched by a sand artist to highlight the environmental impact of electric vehicles compared to petrol and diesel.
The artwork, commissioned by EDF Energy, showcased how the collective ‘carbon footprint’ of petrol and diesel cars on UK roads is 14 times what it would be if all those vehicles were to switch to electric by 2030.
The artwork is based on analysis conducted by EDF Energy, which found that the 32.4 million petrol and diesel cars on UK roads will emit around 69.5 million tonnes of carbon dioxide per year, when driven an average of 7,600 miles.
By comparison, the same amount of electric cars would add less than five million tonnes of CO2 to the environment by 20301 – a fall of 92%.
Consumer research commissioned by EDF Energy to coincide with the giant artwork also revealed that two thirds (66%) of Brits are unaware of how much their vehicle contributes to their carbon footprint.
The study revealed the average British motorist makes at least four trips of under 10 minutes in their car each week, with 45% confessing they had a tendency to drive distances they could easily walk.
To make the transition to electric vehicles hassle-free, EDF Energy offers its GoElectric tariff specifically for charging electric vehicles at home. This 100% renewable electricity tariff offers EV drivers the most hours of off-peak charging, giving 98 hours of reduced rate charging per week.
Philippe Commaret, deputy managing director for customers at EDF Energy said: “We’ve created this eye-catching installation in Whitby to help motorists understand the impact their vehicle has on their carbon footprint.
“Our research clearly shows there is a willingness to reduce our collective carbon footprint, but a lack of understanding as to how to do so.
“We hope that by highlighting the dramatic environmental benefits that could be achieved if we were all to switch to an electric vehicle over the next 10 years, we’ll inspire more motorists to consider making the switch.”