WHITBY RNLI won the vote of the public and the biggest share of a donation from Yorkshire Building Society.
Yorkshire Building Society donated £900 to Whitby RNLI last week after it received the most votes in an in-store campaign.
Members of the public voted with a token on how to split a £1,500 donation between three local good causes – Whitby RNLI, Whitby Disablement Action Group (DAG) and Whitby and District Lions Club.
Earlier in the year, Yorkshire Building Society became the last building society in Whitby and to show its commitment to the town it launched the ‘Make a Token Gesture’ campaign.
The money raised will go toward providing vital equipment for the RNLI.
Mike Russell, coxswain of Whitby lifeboat, said: “All the money raised for the RNLI goes towards saving life at sea, everything from wellies and lifejackets to repairs and maintenance on the boat, is funded solely by donations”
Maxine Hartley, manager of the Yorkshire Building Society branch, on Flowergate said: “In 2010 we donated over £2,000 to local good causes and thought this campaign was the perfect chance for our customers and members of the public to get involved and tell us which charities they would like to see us support in 2011.
“We were absolutely blown away by the number of people that called into the branch to show their support for this campaign.
“Whitby RNLI is such an important part of the town and I’m proud to be able to show our continued support for this fantastic charity with a £900 donation.”