Countryside Live

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AN EXCITING new era for the Yorkshire Agricultural Society will be firmly focused on promoting food, farming and the countryside, its chief executive has pledged.

As the charity prepares to welcome thousands of visitors to Countryside Live this weekend, Nigel Pulling said the developing plans to build a hotel on the Harrogate showground and replace its old exhibition hall would only serve to improve the Society’s capacity to promote agricultural interests.

Countryside Live, which brings agricultural action, equine competitions and local produce to the Harrogate showground this weekend, October 17-18, is billed as the little sister event to the Great Yorkshire Show and has a reputation as a family-friendly event.

“There is a clear point to the show, it’s to educate our visitors about food and farming and for them to see quality livestock whilst entertaining them at the same time so that hopefully they will leave with a positive impression of the countryside,” he said.

“I think people want to support farmers but sometimes it is not quite clear how they can, and this event reinforces why they should because, as someone said on television the other day, we don’t want to have to start importing milk because British farmers are being driven out of business.

“British farming is a great industry with some of the highest standards in the world but it needs the support of consumers, so alot of it will be displayed here at Countryside Live.”