THE TOTALLY Locally scheme celebrating Whitby’s unique and independent traders will launch next month with a ‘Fiverfest’ fortnight.
It will be the first in a series of initiatives the Totally Locally Whitby project is hoping to host throughout the year to promote the town and drum up extra trade.
From 26 May and for two weeks it is hoped that as many businesses as possible will offer products for £5 whether it be a £5 lunch deal, £5 meat pack to a £5 beauty introductory offer or even a £5 car valet.
The idea is that shops can show off what they do, how good they are and what good value they can offer as well as attract a bit more trade and it has been calculated that if everyone in Whitby spent £5 per week on the High Street it would bring £2.9 million into the local economy.
Within the fortnight that runs until 8 June there will also be a drive for retailers to shout about their ‘hidden gems’ and the other independent traders they recommend.
Kate Longmate, co-ordinator for Totally Locally said: “We are constantly bombarded with advertising from the big supermarkets and the huge chains telling us how you can’t live without them and how cheap they are.
“But you know that when you look closely it’s not that great a deal after all, and if something is on offer other things will be more expensive. So here’s the chance to shout back.”
There will also be a picnic in Pannett Park using local produce and it is hoped school children and even residential homes can get involved by providing arts and crafts and even some knitted jellyfish bunting to trim up the town.
A core of local business owners have been working over the last few months on getting Totally Locally Whitby off the ground and a public meeting back in February attracted over 70 representatives from independent businesses.
Kate told the Gazette: “I was really expecting people to go ‘that won’t work’ or ‘we have tried that’ but no one has, Everybody has really embraced it.
“The most important effect is that a lot of people that did not know each other now do and people are sharing their businesses together. Little differences are already happening and people are thinking differently about how and where they shop and where they source things from.
“If all that comes out of it is we know each other a little bit more and have a drink at the pub, that is a really lovely benefit.”
Other events in the pipeline include a Christmas market to co-incide with the switch on of the Christmas lights.