STAFF at the Whitby branch of Yorkshire Building Society have signed up to a fund-raising challenge that will see all proceeds going towards supporting people with dementia and their carers.
They have pledged to support their charity of the year - the Alzheimer’s Society – in its Who Cares? appeal which was launched last month.
Manager at the branch, Maxine Hartley along with her team have shown their support for the appeal by signing a pledge certificate which signifies their promise to dedicate time in 2011 to organise a fund-raising or volunteering event with all proceeds going to Alzheimer’s Society.
She said: “We are proud to be signing this pledge to do all we can to raise money for Alzheimer’s Society in 2011 and proving our commitment to supporting this fantastic charity.
“Throughout this year we are hoping that the people of Whitby will come and support us as we fulfil our fund-raising pledge – just watch this space for news of the fund-raising challenges we have coming up.”
Jo Swinhoe, director of fund-raising and marketing at Alzheimer’s Society, said: “More people affected by dementia turn to us for help than to any other charity – and this includes families and carers of people with dementia.
“The money raised by the Yorkshire Group will fund a new support programme for carers, providing them with crucial information and advice, such as signposting to services and benefits. This will make a real difference to these unsung heroes who save the UK economy an unbelievable £6 billion a year.”
The launch of the Charity of the Year is recognition of Yorkshire Building Society’s continued commitment to support local charities and good causes.
This is the first year the Society has announced a Charity of the Year partnership - with this particular charity being chosen through a staff vote.
Yorkshire Building Society Charitable Foundation has also pledged to make a substantial donation to the appeal at the end of the fund-raising year to boost the final total even further.
Members of the public can also help in the ‘Who Cares?’ appeal by calling into the branch on Flowergate and purchasing an Alzheimer’s Society mini nail file book for £1.