A store on the fringes of Whitby is hoping to straighten itself with a new perm-anent business plan.
Zia Hussain (29), owner of Eskdale Stores, said his shop took a huge hit when the new Sainsbury supermarket opened nearby, but instead of resigning the store to the scrapheap, his business has evolved.
His family has owned the store for three years and Mr Hussain said he has transformed the rear of his shop into a fully-functioning hair salon.
Instead of considering the new supermarket as competition, Mr Hussain has thought up a way for it to become an advantage. He explained: “I thought, well how can we use Sainsbury’s as an advantage for us?
“I thought, what’s going to be a good secondary business for the area, what’s not going to conflict with other independents, and there are no hairdressers in this area at the moment.”
With increased traffic on the east side caused by people heading to the supermarket, the business plan appears to be a way for the store to remain afloat.
A section of the shop has now been partitioned off and is a fully-fuctioning hair salon.
Mr Hussain added: “I have had a lot of customers saying we are really glad with what we are doing, rather than giving up.
“They say we are a good shop, and now we have dipped in sales it’s good we have gone into hairdressing.”
With two schools in the nearby vicinity, Mr Hussain is hoping the salon could attract families into his business, providing a service not available in the area.
For it to be a success, Zia needs around five new trained hair stylists, and is appealing for anyone who thinks they can fill the role to get in touch.
Candidates would have to be NVQ level 2 qualified, and would be given a large responsibility for running the sale. “I have no experience in hairdressing myself, so the only thing I am doing is supplying that salon area and equipment.”
If you are interested in joining the team at Eskdale Stores, visit www.facebook.com/zizaniwhitby or call (01947) 600218.