Junk mail man atones for his sins

A WHITBY entrepreneur has launched a campaign to save the environment by reducing the amount of junk mail people receive through their letterbox.

As an ex-direct mail professional Paul Anderson has been responsible for a lot of junk mail in the past 20 years, but now he has established The Green Mail Campaign.

Mr Anderson said: “The Green Mail Campaign has set itself the target of getting 1.5billion pieces of solicited direct mail switched via greenpereferenceservice.com annually.

“This equates to an annual reduction of 36,000 tons of CO2, the equivalent of 18,000 return flights from the UK to New York.

“This campaign gives both choice and opportunity to consumers and businesses.

“Companies using direct mail can now be more strategic in who they reach out to – helping them save time and money.

“The consumer benefits by receiving offers and services from companies and organisations they want to hear from, in addition to reducing the amount of direct mail they receive through their letter box.”

The campaign allows the public to register their preferences on how they wish to be contacted by businesses using direct mail and by registering online at greenpreferenceservice.com people can reduce the amount of unwanted direct mail they receive.

The campaign has the support of the Direct Marketing Association and will donate 25% of the profits it generates from direct mail businesses to green charities.

Chris Combemale, executive director at the DMA said: “We welcome new initiatives in our industry that improve targeting and reduce waste.

“This new service is designed to give consumers more choice in how companies communicate to them while at the same time it helps companies reduce costs and lower CO2 emissions.

“It appears to be a win-win scenario for both businesses and consumers.”