Following the eviction of Civil Enforcement Ltd from its Langbourne Road car park, The Co-operative has announced how parking will now be managed at the supermarket.
The new pay and display scheme comes into effect at the store from next Monday.
Operations manager Mike Frankland said: “Customer satisfaction is very important to us and we had become increasingly aware of frustrations felt with our former car parking system.”
Smart Parking has replaced former operators Creative Parking Ltd - known also as Civil Enforcement Ltd - following feedback from customers.
Automated cameras have now been decommissioned, to be replaced by a new pay and display system that will be monitored by a parking attendant.
The new arrangements mean motorists will be able to park at the Endeavour Wharf store for free for up to an hour.
If people choose to park for longer, they can pay £2 for up to two hours, or £4 for up to four hours. The cost of parking is refunded if shoppers spend at least £20 in The Co-operative Food, for a two hour stay, or at least £40, for a four hour stay.
From now until the new system is introduced on Monday parking at the store will be free, although shoppers can instead make a donation to The Co-operative Group’s Charity of the Year, Carers Trust.
Mr Frankland added: “We wanted to ensure that our customers are able to park easily when visiting the Endeavour Wharf store, with the provision of a clear and simple system. We are confident that our new pay and display arrangements, run for us by Smart Parking, will prove much easier to understand and use for our Whitby customers.”