Traders in Grosmont are joining forces in attempt to raise the village’s profile as a tourist location.
Grosmont Business Group comprises over 20 local operators and is aiming to promote the fact that there is more on offer for visitors than just the popular heritage railway.
Bill Sanderson, chairman of the group, said: “We get so many visitors coming to the village to see the North Yorkshire Moors Railway, which is great, but there is plenty more on offer as well, and we want to promote that.
“A lot of tourists come to Grosmont and don’t even step off the station’s platform, which I think is a shame.
“The railway is a fantastic attraction, and we are keen to work in tandem with it and showcase all the other things that there are to see and do.”
Businesses including shops, guesthouses, cafes, an art gallery and a blacksmiths are involved in the group which plans to produce a brochure showcasing what Grosmont has to offer in time for next spring.
Mr Sanderson added: “When I first visited Grosmont I was surprised by how much was going on.
“People aren’t aware of the industrial history of the village going back to the 1800s or why the church here is so big.
“This is also a brilliant base for people wanting to walk the moors.
“It’s a gem of a place and I’m sure that once more people realise that then they’ll keep coming back all year round.”