While the rest of the county is turning yellow and blue as it prepares to welcome the Tour de Yorkshire, the village of Fylingthorpe remains tickled pink.
What started off as a fun idea to raise awareness for the Alzheimer’s Society as part of a different fundraising venture has taken over the village.
There is a procession of pink bikes around the village, pink bunting is on order and the village shop is even selling spray cans of pink paint so residents can give their own wheels the wow factor.
Laura Hepburn and partner Matthew Pugh have been in training for months to climb Mount Snowden - in the dark - to raise money for the charity and made a joke about spraying the villages of Fylingthorpe and Robin Hood’s Bay pink.
She had no idea how far residents would take it but over the last week pink bikes have been turning up outside houses, in play parks, green areas or even attached to lamposts - with more bunting and brightness en route this coming week.
Laura said: “The people of Bay are truly colourful characters and why not do something crazy to raise money and awareness for a worthy cause.
“The people in the village have overwhelmed me with their contributions and efforts.”
She has been helped by resident Jo Dale who along with partner Kris Parry and neighbour, Dr Crank from the bike shop in Whitby, have built their own bike tribute for the cyclists who will pass the fronts of their houses and they make the long slog up Sledgates.
Jo said: “She said let’s show that Bay is about an attitude, not a colour. I thought it would be a good idea, and why be a sheep lets do our own thing.
“It will only happen once and we are so lucky to have it coming through here.”
PLUS: Music from Alistair Griffin, maypole dancing and a fancy dress Bradley Wiggins contest, see page 45.