Friday 10 October at Whitby Pavilion will see the third event of its kind celebrate the achievements of people from Whitby and the surrounding area.
And this year, there are a few changes to ensure the event breaks last year's £1,932 charity total which was split between 11 worthy causes chosen by readers of the Whitby Gazette.
Somerfield has taken over from the Co-op this year to pledge food for the buffet and wine on arrival while The Whitby Catch will supply the seafood for the buffet which will be prepared by award-winning chef Rob Green and his team of chefs.
Ray Scott, manager of Whitby's Somerfield store in Flowergate, said: "We're pleased to be backing this year's Whitby Gazette Pride of Whitby Awards.
"I think it is a great idea to celebrate the efforts of local people and I hope our help will contribute to a successful night and to help raise money for local good causes."
Mark Liddell is lending his support once again to entertain the 300-strong audience and he will be joined by popular local band Yabbadabbadoo and college group Zephyr who will welcome guests to the reception area of the Pavilion.
Channel 4's chief correspondent and Whitby's very own Alex Thomson will team up again with compere Jimmy Lupton to ensure the night runs smoothly while auctioneer Rob Smith will be armed with his gavel to help raise lots of cash during the auction of promises while it is hoped there will also be some surprise celebrity guests.
Whitby Mayor Steve Smith will once again present the awards and the borough's deputy mayor Peter Booth will also be on hand for the night of celebration.
Whitby Gazette editor Damian Holmes said: "The first two Pride of Whitby Awards nights have been superb and showcased some of the talented and hard-working people we have in and around our town.
"The generosity of local people and businesses helps to make this event so successful and it is a great opportunity to give a well-earned pat on the back to 21 special people who help to make our area such a special place.
"I look forward to seeing which people our readers decide to nominate this year – for the past two years judging the categories has not been an easy task but we're looking for even more nominations this time around."
Once again, it is up to you to decide the winners of the Magnificent Seven categories where each winner will receive £50 thanks to the generosity of local businesses as well as flowers courtesy of Sharon Wilkinson at Whitby's Flower Design.
The winner will also receive a commemorative certificate, as will two runners-up in each category.
Tickets for the event (being produced free of charge courtesy of Baker Print Ltd) cost £5 and doors open just after 7pm.
l For more details on the event, or if you want your business to contribute to the evening, pledge something to the auction of promises or to the raffle call deputy editor Jon Stokoe on (01947) 829908 or email: jonathan.stokoe@yrnltd.co.uk

The Magnificent Seven Awards

This year, computer games chain – CHIPS – which backs our bi-weekly Playing the Game column, is stepping in for the first time to sponsor the Child of Achievement category and will hand over £50 worth of vouchers to the lucky winner.
The Black Horse pub is backing this year's hotly-contested Business Award while Fusco's Ltd is once again kindly sponsoring the coveted Bravery Award.
The Whitby Catch is supporting the Schools Award while Astin's has signed up for a second time to present £50 to the winner of the Sport award.
North Yorkshire Moors Railway has pledged its support for the first time and will hand over the Community Award while the Whitby Gazette will once again reward someone for years of devotion to the town in the Lifetime Achievement Award.

* Every week in the run up to the event – which will culminate in a supplement featuring all the nominees on Tuesday 7 October – we will preview each category and list all the individuals and businesses who have pledged support to the event.

Click here to make your Pride of Whitby nomination.