Westerdale teen finalist in national business awards

16 year old, george william morris of westerdale who has been nominated entrepeneur of the year by nat west for his goats milk products
16 year old, george william morris of westerdale who has been nominated entrepeneur of the year by nat west for his goats milk products
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Westerdale-based George William Booth of Exquisite Luxury is celebrating after it was announced that the 16-year-old is a finalist for Young Entrepreneur of the Year in the Great British Entrepreneur Awards, nominated by NatWest.

The Great British Entrepreneur Awards take place in November in Central London.

People are shocked to know George is the owner of his business and creates his own products.

Janice Middleton

Established in 2010, George founded White Rose Boer Goats which initially began selling goat meat and goat milk soap products.

Year on year, business kept picking up and in 2014 George launched the goat milk cosmetic brand Exquisite Luxury.

George has put great time and effort into his company while also being of school age, now this ‘first of all’ passion for goats, is a full-time business. He has now been shortlisted for the awards and invited to three forthcoming events in London.

Company representative Janice Middleton, said: “I am so glad George has the opportunity for everyone to see what he can do at an early age.

“People are shocked to know that he is the owner of the business and creates his own products. His mum is just the chauffeur and we help him to set everything up.

“His knowledge of how his natural products benefit people shows his professionalism at such a young age. I hope he does well.”

George said: “I am very grateful for the support I have received from many friends and colleagues as well as the support from whom I believe a very good friend and business associate, Melanie Doyle of Melvic Makeup Academy”.

Simon Burton, founder of the Great British Entrepreneur Awards, said: “The entries we have received for the Great British Entrepreneur Awards can only be described as awe inspiring.”

George’s top-sellers include lavender goats milk soap, goat milk moisturising cream.