WITH a national survey finding that more than half of children are carried unsafely in cars, health professionals and children’s carers are being encouraged to join a road safety campaign.
The Seatbelt Sheriff is the mascot of 95 Alive - The York and North Yorkshire Road Safety Partnership and will be used to show how correct childseat use can save lives and prevent injuries.
North Yorkshire county councillor Gareth Dadd, executive member for highways, said: “It is crucial that the right car seats are used at the right time.
“It can mean the difference between life and death and for parents and carers it can give peace of mind that their children are being carried as safely as possible.”
In the survey last year, one in five children were found to be transported in seats which had major faults, and more than half of people who bought new car seats received no advice from a trained retailer.
The Seatbelt Sheriff has visited schools with junior road safety officers and more than 5,300 “deputies” have been sworn in across North Yorkshire.
The Sheriff appears on a series of height charts and posters which have been sent out to more than 250 GP surgeries, dental practices and children’s centres.
For more information contact 95 Alive campaign coordinator Janet Gleeson on 01609 798304.