Why is the cost of diesel more in Whitby than Scarborough? That was the question posed by a Gazette reader who contacted Sainsbury’s about their fuel pricing.
Kevin Barker from Whitby was dismayed to learn that diesel is four pence per litre more expensive at Whitby Sainsbury’s, compared with Scarborough.
A response issued to Mr Barker from the company said: “The fuel market is extremely competitive and prices are very volatile in the current climate. Prices differ throughout the UK and you will see varying prices even between outlets owned by the same company. We want to ensure our petrol stations remain competitive within their local area, offering customers a fair price wherever they live. We therefore adjust the price at each station using locally gathered pricing information.”
But he was unhappy with their response, saying: “They just passed it off so I’d go away – but I don’t want to go away. Four pence a litre is quite a large amount when it’s only 20 miles to Scarborough.”
Dunsley resident Mike Ward has also said that Sainsbury’s has charged more than some other fuel outlets in town since Christmas.
He said: “Sainsbury’s have to carry some blame as they are not offering a fair pricing structure locally. Thank heavens we have choice in town.”
On Wednesday this week the Gazette checked the prices at both Whitby and Scarborough stores.
Whitby's diesel was priced at 122.4 per litre, Scarborough was 118.4 per litre.