Cyclists took to the saddle and peddled over 150 miles, raising more than £21,000 for Marie Curie Cancer Care.
Riders from Whitby and the area joined Purple Mountain in the third year of their challenge.
Organisers said each year the cycle challenge is going from strength to strength and is attracting more and more riders, who have been inspired to jump on a bike and pedal for charity in three days.
The event was started by Purple Mountain, following the death of director Chris Flintoft from cancer.
The challenge is organised and guided by the Purple Mountain team, and over the three days the cyclist followed an undulating route comprising both on and off road sections.
Vicky Griffin, Purple Mountain director, said: “We’re thrilled to have beaten our target of £20,000 – Chris would have been proud of our efforts, I think.”
On the journey riders passed through stunning parts of Yorkshire and Cumbria, and were met mid-route by Marie Curie Nurse Lorna Clarkson who served up strawberry teas on the green at Thornton Watlass.
To mark the end of the challenge cyclist and Castleton star Alistair Griffin performed an exclusive Yorkshire version of his new single Just Drive on Scarborough beach.
Cheryl Barrett, area fund-raising manager for Marie Curie, said: “I can’t thank Purple Mountain enough for their input into the event. The support was just incredible.
“All the cyclists have thoroughly enjoyed the camaraderie along the way and the sheer challenge of the event and have provided a huge boost to Marie Curie Cancer Care funds by raising over £21,000.”
If you fancy singing up for next year’s challenge the dates are 29 June to 1 July 2012.
Contact Purple Mountain on: (01751) 460193 or visit www.purplemountain.co.uk