WHITBY is the best seaside resort in the country according to a top consumer magazine.
The picture-postcard harbour, cobbled ginnels and donkey rides on the beach all combined to make Whitby the place to be for Holiday Which? magazine.
It has "everything you could possibly want from a seaside resort".
The town was voted top ahead of resorts like Tenby, Frinton-on-Sea and St Ives. Scarborough was not in the top ten.
Lorna Cowen, editor of Holiday Which? said British resorts had improved but not everywhere.
She said: "For every resort riding a wave of renewal, with funky bars, trendy restaurants and boutique hotels, there's another stuck in the doldrums of ageing infrastructure, tacky amusements and uninspiring B&Bs."
Because of the accolade Whitby was everywhere in the national press this week with the Telegraph, Times and Daily Mail all running stories while GMTV presented the weather forecast from the town on Wednesday.
But the news Whitby is the country's best resort came as no surprise to many.
Dick Brew, chairman of Whitby Hospitality Association, said: "What a fantastic accolade for the town, especially from such a prestigious body as the Holiday Which? guide.
"It is hoped that this well-deserved award will now spur both the borough and county councils to allocate realistic funding to the town, in order that the perennial problems of under-resourced maintenance of public facilities and traffic management, can be properly resolved."
Even Scarborough Council's tourism boss acknowledged Whitby is the best.
Coun David Jeffels, the portfolio holder for tourism and leisure, said: "I'm absolutely delighted, it's a well-deserved award and accolade and I'm sure the investment we've put into Whitby in recent years, which Scarborough Council is pleased to have been one of the instigators of, has paid off".
"Whitby is the best seaside resort."
Visitors to the town on Wednesday also agreed that Whitby is the best.
Justin Simpson and Gale Midgley, from Kirk Smeaton near Pontefract, were enjoying fish and chips.
They said: "It's just a lovely place, it's our favourite place to come."
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