A new live-in care service is being launched across Whitby and district to provide an alternative to residential care homes.
The new service called Habito is being provided by Guisborough-based Caremark (Redcar and Cleveland) one of the region’s fastest growing home care companies.
It has been designed to enable older people and those with disabilities to maintain an independent lifestyle in the comfort of their own homes by having the support of their own professional live-in carer.
Habito will be operated by experienced and qualified carers and it is estimated that between 30 to 50 new jobs could be created with recruitment currently under way.
This service will provide long-term and short-term care including respite care with costs similar to residential care home fees.
Charles Folkes, director of Caremark (Redcar and Cleveland), said: “There is a strong demand for this type of service to enable those people who do not want to move into residential care to remain in their own homes but still have round the clock care.
“The costs will be broadly in line with residential care but, of course, we will be providing a dedicated one to one service.
“The service will be available in towns and villages across North Yorkshire and Cleveland including Guisborough, Redcar, Saltburn, Stokesley, Great Ayton, Scarborough, Helmsley and Malton.”
Mr Folkes added: “For some older people, and their families, the thought of giving up their home to move into residential care is extremely distressing. Habito removes that worry.
“We will provide a dedicated live-in carer to look after their personal care needs and provide companionship as well as cooking meals and carrying out domestic duties.”
Since Caremark (Redcar and Cleveland) launched two years ago it has created more than 60 jobs across the region and is an accredited supplier to local councils.
It is also the current Caremark Franchise of the Year beating more than 60 other Caremark franchises across the UK to the title.
Caremark (Redcar and Cleveland) provides a range of home-based personal care and support services to older people and also to people of all ages with physical disabilities, learning disabilities or terminal illnesses.