Businesses in Whitby are being urged to cash-in on the Tour de France when the opening stages come to the region next year.
Welcome to Yorkshire staged a Grand Depart roadshow in the town last week in a bid to show firms how they can benefit from the visit of the world’s largest annual sporting event.
It comes after the Gazette revealed earlier this year that the race would bypass Whitby, sparking major disappointment from residents.
However, Gary Verity, chief executive of the regional tourism agency, stressed that the area could still capitalise on the event, which is expected to plough £100 million into Yorkshire’s economy.
He said: “While we were disappointed the route could not reach all parts of Yorkshire - including the coast - 98 per cent of people living in the county are within an hour of the route. This is time for Yorkshire to shine - and that includes everyone living here, whether you’re on the route or an hour away.”
Around 100 people attended the roadshow at the Spa, including Charles Forgan, from Whitby’s Captain Cook Memorial Museum, who plans to produce a promotional leaflet.
He said: “It’s a massive event which will benefit us for years to come.”
Scarborough borough Cllr David Jeffels, who sits on the agency’s advisory board, added: “Whitby will definitely stand to benefit. I would encourage businesses to get involved.”