OFCOM pledges to increase rural mobile phone coverage

Closeup of stressed businessman holding a mobile phone and screams into it. Isolated on white background
Closeup of stressed businessman holding a mobile phone and screams into it. Isolated on white background

Whitby residents should be set to benefit from increased mobile phone coverage following OFCOM’s commitment to improve service in rural areas.

The launch of a new five point plan by the Government office coincides with the news that three of the four mobile phone service providers have hit their target to cover 90% of the UK population.

The Countryside Alliance has welcomed the news and head of policy Sarah Lee said: “Mobile phone reception is vital for rural homes and businesses, but the reception you get on the ground can vary distinctly from that predicted by your provider.

“That’s why we launched our Sick of No Signal campaign earlier this year to try to map the reality of no-spots in the countryside.”

Vodafone is the only provider yet to reach the 90% target, but this is expected to be completed before the end of the year.

As part of the campaign, people across the country have been taking signal samples with their smartphones using RootMetrics free CoverageMap app, and people in Whitby are being encouraged to sign up.

Data compiled from the app and professional testing will create a true map of coverage which will be used to lobby the Government and mobile phone companies to improve reception, and can be used by the public to gauge which provider offers the best service where they live.

The Government has pledged £150m to improve mobile infrastructure and improve coverage on transport links.