INDEPENDENT butchers, farmshops, livestock farmers and lady beef farmers are being encouraged to raise funds for charity while they promote Great British Beef Week.
Ladies in Beef, which organises the Great British Beef Week, is asking retailers, farmers and producers to sign up to generate interest for both causes.
Between 23-30 April businesses are being asked to celebrate home grown and home reared meat by displaying stickers on their packs of beef.
It was taken up last year by multiple retailers but this year it is hoped lost more independent and smaller businesses will join the campaign.
Independent butchers and farm shops could also take the opportunity to feature different cuts of beef in their shops while livestock markets and lady beef farmers can help promote the scheme among retailers.
It is also hoped that businesses will be displaying collecting tins and selling wrist bands for the Help 4 Heroes campaign at the same time throughout Great British Beef week.