Whitby was featured live on BBC Breakfast News this morning.
Speaking about how more and more people are coming to the town, Whitby Tourism Association's Harry Collett used the opportunity to strongly promote the area.
Millions of people would have seen the item.
We will have more on Whitby's increasing tourism success in Tuesday's Whitby Gazette.
If you are interested in booking accommodation in Whitby, why not have a look at the hotels featured on our Stay in Whitby site? Click here to go to it